Social Media Coordinator
Bowtech Archery Bowtech Archery Eugene, OR Eugene, OR Full-time Full-time $45,000 - $55,000 a year $45,000 - $55,000 a year 12 days ago 12 days ago 12 days ago Pure Archery Group Job Description JOB TITLE Social Media Coordinator FLSA status:
Exempt REPORTS TO Digital Marketing Strategist DEPARTMENT NAME Marketing DATE CREATED/REVISED April 3, 2024 ABOUT THE COMPANY:
Pure Archery Group products are the solution in premium archery equipment to suit the needs of any archer.
A leading manufacturer of premium archery products, Pure Archery Group, distributes worldwide through a wide range of channels and outlets.
Current production locations include Oregon, Montana, and Canada, with a distribution/service center in Massachusetts.
These widespread locations provide best-in-class service for dealers and consumers.
Along with its products, Pure Archery Group provides dealers with retail and wholesale store services featuring its archery bows and archery equipment, advertising services, business management services, and business administration assistance.
Consisting of a diverse group of premium archery brands, Pure Archery Group provides accuracyfocused, performance-driven, and durable archery products to customers worldwide.
These products include the most accurate compound bows suited for nearly every archer in the Bowtech and Diamond brands, as well as premium crossbows and accessories by Excalibur Crossbow.
Rounding out the line are industry-leading archery accessories from Black Gold sights, TightSpot quivers, Ripcord arrow rests, as well as a full line of Octane accessory products ABOUT THE JOB:
There is a possibility that this position could be a remote position with coming into the office on occasion.
The Social Media Coordinator will enhance the digital presence of the Bowtech Brands, build and engage with our social communities, and drive brand awareness through effective and strategic use of social media channels.
This role plays a crucial part in developing and implementing comprehensive social media strategies that align with our overall marketing goals and contribute to its growth.
The Social Media Coordinator will also be responsible for analyzing performance metrics to optimize strategies.
The Social Media Coordinator must be a self-starter and team player who is willing to lead on multiple initiatives and jump in wherever the team needs support.
Social media is one of the most indispensable pieces of marketing.
In this role you will have the reigns to create and implement strategies needed to effectively communicate our brands' and products' culture to a huge consumer base in new and exciting ways.
1.
ESSENTIAL DUTIES AND RESPONSIBILITIES Social Media Coordinator Job Responsibilities Owns all aspects of social media across all brands (currently 7) and platforms including, but not limited to Meta, Instagram, X, Tik Tok, YouTube, and LinkedIn.
Develops and coordinates innovative and creative social media presence across various social media platforms while working with appropriate members of team to align with overall content plan and ensure brand consistency.
Responsible for all inbound and outbound content management.
Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates across various platforms including but not limited to Meta, Instagram, X, YouTube, and LinkedIn.
Create captivating and visually appealing content, including photos, videos, graphics, and written posts, that aligns with our brand identity and resonates with our target audience.
Monitor social media channels, respond to comments and messages, moderate user-generated content and engage with followers to foster a sense of community and build meaningful relationships.
Collaborate with the marketing team to coordinate social media campaigns, promotions, and product launches, ensuring alignment with overarching marketing objectives.
Analyze social media metrics and performance data to track progress, identify trends, optimize strategies for maximum impact and ROI and report upstream.
Stay up-to-date with industry trends, emerging technologies, and best practices in social media marketing, incorporating innovative ideas and tactics into our strategy 2.
MINIMUM QUALIFICATIONS AND EXPERIENCE Bachelor's degree in Marketing, Communications, or related field preferred.
Proven experience managing social media accounts for a brand or organization, preferably in the outdoor, sports, or lifestyle industry.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
Proficiency in photo editing using Adobe Creative Suite or similar software.
Creative mindset with a keen eye for detail and aesthetics.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Must be able and willing to travel domestically including air travel.
Occasionally work weekends and evenings to post time-relevant or newsworthy content.
Passion for archery and outdoor activities is highly desirable.
OTHER DUTIES AND RESPONSIBILITIES Performs other office duties as assigned.
An example would be helping to pack product and marketing materials for event crates.
3.
PHYSICAL DEMAND A.
The physical effort typically applied in this job includes (check all applicable boxes):
X Lifting X Pulling X Reaching Manipulating X Carrying X Pushing Shoveling X Keying/typing Other (specify) B.
Check the box that best reflects the amount of effort typically applied and the frequency of application:
Amount of % of Time Effort is Applied Effort Applied Less than 15% 15% to 40% 40% to 70% More than 70% Less than 1lb.
X Between 1 & 5 lbs.
X Between 5 & 25 lbs.
X Between 25 & 60 lbs.
X More than 60 lbs.
XC.
The effort reflected in the above chart is typically applied in the following work positions:
4.
MENTAL OR VISUAL DEMAND Continuous mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness to monitor the production process and/or identify defects.
X Sitting X Standing X Walking Stooping Bending Confined Other (specify) 5.
WORKING CONDITIONS A.
Identify the kinds of disagreeable elements incumbent would typically be exposed to in the work area:
Dust Dirt Heat Cold Fumes Noise Vibration Water Other (specify) B.
The statement below best describes the physical surroundings or conditions under which the job is typically performed and the extent of exposure to the disagreeable elements noted above:
The job is typically performed under very comfortable working conditions; any disagreeable elements are generally absent during normal performance of job.
6.
ATTENDANCE Compliance with general company standards is required 7.
SAFETY Supports a safe work environment by performing all duties in accordance with Company safety policies and procedures.
This includes, but is not limited to:
reporting all incidents and accidents; maintaining work areas in a safe manner; reporting any unsafe working conditions; providing input and assistance to reduce or eliminate workplace hazards; and actively supporting ongoing safety efforts, including recommendations of the safety committee.
8.
SIGNATURES & DATES The following signatures are required to confirm the accuracy and completeness of the Job Description; that essential functions are aligned with organization goals and objectives; to validate that it is clear, concise and supports compliance with legal considerations; and employee understanding of the job requirements.
NOTE:
Because jobs change, management reserves the right to add to or change the duties of the position at any time.
Immediate Supervisor Date:
Manager Date:
Human Resources Date:
Employee Date:
Job Type:
Full-time Pay:
$45,000.
00 - $55,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
Hybrid remote in Eugene, OR 97402 JOB TITLE Social Media Coordinator NOTE:
Because jobs change, management reserves the right to add to or change the duties of the position at any time.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Exempt REPORTS TO Digital Marketing Strategist DEPARTMENT NAME Marketing DATE CREATED/REVISED April 3, 2024 ABOUT THE COMPANY:
Pure Archery Group products are the solution in premium archery equipment to suit the needs of any archer.
A leading manufacturer of premium archery products, Pure Archery Group, distributes worldwide through a wide range of channels and outlets.
Current production locations include Oregon, Montana, and Canada, with a distribution/service center in Massachusetts.
These widespread locations provide best-in-class service for dealers and consumers.
Along with its products, Pure Archery Group provides dealers with retail and wholesale store services featuring its archery bows and archery equipment, advertising services, business management services, and business administration assistance.
Consisting of a diverse group of premium archery brands, Pure Archery Group provides accuracyfocused, performance-driven, and durable archery products to customers worldwide.
These products include the most accurate compound bows suited for nearly every archer in the Bowtech and Diamond brands, as well as premium crossbows and accessories by Excalibur Crossbow.
Rounding out the line are industry-leading archery accessories from Black Gold sights, TightSpot quivers, Ripcord arrow rests, as well as a full line of Octane accessory products ABOUT THE JOB:
There is a possibility that this position could be a remote position with coming into the office on occasion.
The Social Media Coordinator will enhance the digital presence of the Bowtech Brands, build and engage with our social communities, and drive brand awareness through effective and strategic use of social media channels.
This role plays a crucial part in developing and implementing comprehensive social media strategies that align with our overall marketing goals and contribute to its growth.
The Social Media Coordinator will also be responsible for analyzing performance metrics to optimize strategies.
The Social Media Coordinator must be a self-starter and team player who is willing to lead on multiple initiatives and jump in wherever the team needs support.
Social media is one of the most indispensable pieces of marketing.
In this role you will have the reigns to create and implement strategies needed to effectively communicate our brands' and products' culture to a huge consumer base in new and exciting ways.
1.
ESSENTIAL DUTIES AND RESPONSIBILITIES Social Media Coordinator Job Responsibilities Owns all aspects of social media across all brands (currently 7) and platforms including, but not limited to Meta, Instagram, X, Tik Tok, YouTube, and LinkedIn.
Develops and coordinates innovative and creative social media presence across various social media platforms while working with appropriate members of team to align with overall content plan and ensure brand consistency.
Responsible for all inbound and outbound content management.
Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates across various platforms including but not limited to Meta, Instagram, X, YouTube, and LinkedIn.
Create captivating and visually appealing content, including photos, videos, graphics, and written posts, that aligns with our brand identity and resonates with our target audience.
Monitor social media channels, respond to comments and messages, moderate user-generated content and engage with followers to foster a sense of community and build meaningful relationships.
Collaborate with the marketing team to coordinate social media campaigns, promotions, and product launches, ensuring alignment with overarching marketing objectives.
Analyze social media metrics and performance data to track progress, identify trends, optimize strategies for maximum impact and ROI and report upstream.
Stay up-to-date with industry trends, emerging technologies, and best practices in social media marketing, incorporating innovative ideas and tactics into our strategy 2.
MINIMUM QUALIFICATIONS AND EXPERIENCE Bachelor's degree in Marketing, Communications, or related field preferred.
Proven experience managing social media accounts for a brand or organization, preferably in the outdoor, sports, or lifestyle industry.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills with the ability to craft compelling and engaging content.
Proficiency in photo editing using Adobe Creative Suite or similar software.
Creative mindset with a keen eye for detail and aesthetics.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Must be able and willing to travel domestically including air travel.
Occasionally work weekends and evenings to post time-relevant or newsworthy content.
Passion for archery and outdoor activities is highly desirable.
OTHER DUTIES AND RESPONSIBILITIES Performs other office duties as assigned.
An example would be helping to pack product and marketing materials for event crates.
3.
PHYSICAL DEMAND A.
The physical effort typically applied in this job includes (check all applicable boxes):
X Lifting X Pulling X Reaching Manipulating X Carrying X Pushing Shoveling X Keying/typing Other (specify) B.
Check the box that best reflects the amount of effort typically applied and the frequency of application:
Amount of % of Time Effort is Applied Effort Applied Less than 15% 15% to 40% 40% to 70% More than 70% Less than 1lb.
X Between 1 & 5 lbs.
X Between 5 & 25 lbs.
X Between 25 & 60 lbs.
X More than 60 lbs.
XC.
The effort reflected in the above chart is typically applied in the following work positions:
4.
MENTAL OR VISUAL DEMAND Continuous mental and/or visual attention; the work is either repetitive or diversified requiring constant alertness to monitor the production process and/or identify defects.
X Sitting X Standing X Walking Stooping Bending Confined Other (specify) 5.
WORKING CONDITIONS A.
Identify the kinds of disagreeable elements incumbent would typically be exposed to in the work area:
Dust Dirt Heat Cold Fumes Noise Vibration Water Other (specify) B.
The statement below best describes the physical surroundings or conditions under which the job is typically performed and the extent of exposure to the disagreeable elements noted above:
The job is typically performed under very comfortable working conditions; any disagreeable elements are generally absent during normal performance of job.
6.
ATTENDANCE Compliance with general company standards is required 7.
SAFETY Supports a safe work environment by performing all duties in accordance with Company safety policies and procedures.
This includes, but is not limited to:
reporting all incidents and accidents; maintaining work areas in a safe manner; reporting any unsafe working conditions; providing input and assistance to reduce or eliminate workplace hazards; and actively supporting ongoing safety efforts, including recommendations of the safety committee.
8.
SIGNATURES & DATES The following signatures are required to confirm the accuracy and completeness of the Job Description; that essential functions are aligned with organization goals and objectives; to validate that it is clear, concise and supports compliance with legal considerations; and employee understanding of the job requirements.
NOTE:
Because jobs change, management reserves the right to add to or change the duties of the position at any time.
Immediate Supervisor Date:
Manager Date:
Human Resources Date:
Employee Date:
Job Type:
Full-time Pay:
$45,000.
00 - $55,000.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Work Location:
Hybrid remote in Eugene, OR 97402 JOB TITLE Social Media Coordinator NOTE:
Because jobs change, management reserves the right to add to or change the duties of the position at any time.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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